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Comprehensive Market Analysis

Leading the vision and transformation of Michigan's Downtown.

The Comprehensive Market Analysis (CMA) and its findings help fulfill our mission to transform Downtown Lansing. Made possible by financial investment from the MEDC and the planning efforts of dozens of local stakeholders, this study outlined the realistic enhancements needed to meet the significant demand for housing, real estate, and retail in the greater Downtown Lansing area.

And this demand is real — it is estimated that there are more than 1,000 owners and renters looking for downtown lofts, walkups, townhouses, as well as courtyard and condo-style apartments. And while Downtown Lansing has a satisfactory amount of retail services, the study also identified many opportunities in retail businesses which include: home and garden, sporting goods, home furnishings, and more.

While data is illuminating, this narrative as a whole is designed to show current residents, prospective residents, business owners, and partners not only what is possible, but how they can be a part of it. And why they should.

Visit CMA website

1,143 new residents: Total annual market potential for new residential owners and renters in Downtown Lansing, projected for 2025. These individuals could be captured with new builds. 

Top 10 In-Demand Retail Establishments Expected To Thrive Downtown Right Now (According to the Study)

  1. Pharmacy
  2. Family Apparel
  3. Special Event Apparel
  4. Home Goods
  5. Hardware Store
  6. General Merchandise / Variety (especially Michigan-made goods)
  7. Arts, Gifts, and Novelty
  8. Sporting Goods
  9. Cards and Novelty
  10. Art Supply Store

I believe in downtown. The data shows downtown Lansing can support more than 1100 new units per year.

Paul Gentilozzi, Real Estate Developer