Middle Village, a retail accelerator program presented by Downtown Lansing Inc. (DLI) and powered by Lake Trust, announces three new businesses participating in its fifth cohort. Middle Village’s 2025 Grand Opening will be held on Wednesday, June 25, at 11 a.m. at 215 S. Washington Square in the historic Atrium Building in Downtown Lansing.
Middle Village is a dynamic retail accelerator program that empowers business owners by lowering barriers to entrepreneurship. Located in the historic Atrium Building, the 2000-square-foot space features three micro shops in one shared space.
“Middle Village is creating a pipeline for more retail entrepreneurs to find their home in Michigan’s Downtown, and we’re thrilled to welcome this year’s cohort,” said Kate Litwin, Community Development Director at Downtown Lansing Inc. “Each shop brings something unique to the shared space, and we can’t wait for the community to experience the unique products, energy and creativity they’re bringing to Michigan’s Downtown.”
This year’s participating shops include BeBe’s Boutique, returning for a full-year run with a fresh new look, along with two exciting newcomers to Downtown Lansing: BHouzeOriginals and Blueprint of Beauty Boutique.
Middle Village’s newest cohort introduces a fresh lineup of curated women’s boutique fashion, original designs that celebrate individuality, holistic skincare, handcrafted jewelry, and more, all offering something unique for every shopper.
The first 25 shoppers at each store will receive a free $10 Downtown Digital Dollars Gift Card while supplies last. One gift card will be given to each unique shopper. Additionally, Middle Village will also be celebrating with a special event on Saturday, June 28 from 5 to 7 p.m. with Welcome to Square. Guests can enjoy llight bites while they shop, then enjoy dinner and drinks at Middle Village’s amazing new neighbor, Jollof Afro-Caribbean Lounge next door.
Guests can visit and shop at Middle Village from 11 a.m. - 7 p.m. Tuesday through Saturday. For more information about Middle Village, visit MiddleVillageShops.com.
