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Downtown Lansing Inc. Announces New Website and Refreshed Brand

Elements of new Downtown Lansing brand

DLI unveils its new vision for downtown, blending community, commerce, arts, and entertainment to lead the way forward for the state.

LANSING, Mich. (Mar. 18, 2023) - Downtown Lansing Inc. (DLI), the management agency championing the revitalization of Downtown Lansing, announced today a new website and refreshed brand, introducing the state of Michigan to a new era of transformation for the Capital City’s downtown region. 

“Our agency is proud to introduce the new vision for DLI to the Greater Lansing area and the entire state of Michigan,” said Cathleen Edgerly, Executive Director of DLI. “As Michigan’s Downtown, we are proud to be a thriving and inclusive district, representing our great state across the region and beyond. Our new brand better reflects who we are as an industry-leading Main Street organization and vibrant central hub, serving all individuals who do business, shop and explore Michigan’s Downtown.”

The new DLI brand serves to preserve and protect the history and culture of Michigan’s Downtown while illuminating the path forward to a dynamic and resplendent future. DLI’s mission is to strengthen and nurture the culture, health, and sustainability of Downtown Lansing. As Michigan’s Downtown, DLI’s vision is for downtown to be a thriving and inclusive district where community, commerce, arts, and entertainment come together to lead the way forward for our state.

Michigan Main Street is proud of the incredible work DLI has put into transforming Downtown Lansing to represent the very essence of Michigan, our resilience, dedication to innovation, and commitment to building strong communities,” said Laura Krizov, Main Street Manager at the Michigan Economic Development Corporation. “With this new brand, DLI is jumping into the future of Michigan’s Downtown landscape. We are confident that this new era will lead to a brighter future for downtowns across the state, focused on enriching the lives of residents, nurturing small businesses and enhancing visitor experiences.” 

Along with its rebrand, DLI has also launched a new website designed to be an information hub and haven for visitors, residents and locals alike to rediscover and fall in love with all the great things happening locally. The website features a more user-friendly design, informative content on DLI’s resources and programming, and new robust search tools for those interested in exploring residential offerings, local events, restaurants, retail shops, local services, nightlife activities and more. 

DLI’s new brand identity will be rolled out across all organization materials and branding assets throughout 2024. To learn more about DLI’s new brand or explore its redesigned website, visit

FOR PHOTOS AND MEDIA KIT: Click Here to see the DLI Rebrand Media Kit 

About Downtown Lansing Inc.

Downtown Lansing Inc. (DLI) is the downtown management agency dedicated to revitalizing and promoting economic development, urban planning, and community engagement in Michigan’s Downtown. A certified Main Street organization, DLI’s mission is to strengthen and nurture the culture, health, and sustainability of Downtown Lansing. Downtown Lansing is home to nearly 200 unique businesses, offering global dining experiences, wide-ranging retail offerings and unique events and attractions for all ages at all times of the day. In 2024, DLI received recognition as an industry-leading Main Street organization after being named a top 10 semifinalist in the 2024 Great American Main Street Award. Learn more about DLI at